Brand Strategy

Strategy Shapes identity & Impact.

If your strategy feels scattered or stuck, this template brings it all into focus.

Designed around a comprehensive brand strategy framework, this all-in-one Notion template helps you uncover insights, define direction, and create alignment from positioning to personas.

What’s inside:

• Strategic Framework – Move seamlessly from purpose, mission, and vision to business goals, brand personality, and audience clarity—all in one structured flow.
• Golden Nuggets & Brand Insights – Capture the key revelations, emotional hooks, and strategic truths that make your brand stand apart.
• Audience & Persona Builder – Define your current and ideal customers through demographics, motivations, challenges, empathy maps, and user journeys.
• Brand Personality + Voice System – Develop values, tone of voice, culture, behaviour, and look & feel with personality sliders for quick alignment.
• Market Positioning & Gap Analysis – Identify brand, market, and opportunity gaps, run SWOT and competitor audits, and craft your unique positioning.
• Customer Journey + Action Planning – Map the full brand experience from awareness to advocacy and define high-impact next steps with clear prioritisation.

Make strategy simple. Make brands unforgettable.